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Amplify Today is a podcast for people who love and miss Paul Harvey and Charles Kuralt. While we can't copy his trademarked "And the rest of the story", we can tell the most amazing tales that will make you drive extra laps around the block so you don't miss the end. 
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Apr 5, 2018

How did Hostess become a household name?  And what made the brand tip from regular to iconic? In today's episode we explore the unique path it took for Twinkies and Wonderbread to become American icons.